Global branding for a Modern Art Centre.
The branding is all based in a sculpture with the word CAMB in three dimensions located in the courtyard of the center, where anyone can paint, draw, write, etc.
A small place of leisure and freedom of expression.
From the result of people’s interaction with the sculpture arise an infinity of images that combined with the typography of CAMB create the branding of the center. An unique opportunity for anyone to be part of it.