Lotterywest Winstant campaign

Advertising, Digital
Next Project Previous Project


Our agreed definition of a ‘Winstant’ is a piece of good fortune that happens in an instant.
This ‘instantness’ is something that has been carefully considered while creating the three

design directions. The three designs have been purposely created so that they are not overly complicated or over-embellished. We would describe them as being playful, snappy and fun.

When you experience a Winstant, it momentarily feels slightly surreal. Because what just happened was unexpected, it was out of your control and suddenly life is a little bit better than it was moments before. Why this Winstant happened to you and not somebody else we don’t know, but it did. This design direction tries to capture that surreal but fortuitous moment.