Kellogg’s EDM

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Kellogg’s Email Program Design

The design is made following 10 simple but important principles to create a customer-centric, simple path into the email program, minimise friction and maximise engagement: Strong, Clear Benefit Statements, Keep Permissioning Front and Centre, Simple Opt-In Forms, Reduce Friction, Mobile First, Set Clear Expectations for Messages, Minimise Required Fields, Two-Step Data Capture, Double Opt-In & Confirmations and a The Welcome message.